Content writing
How to write an ESG report: complex data in plain language
ESG reporting is not just about meeting legal requirements. It is also a way to…
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Events
Is it worth going to VivaTech? A report from Paris
Europe’s largest technology trade show, organized by Publicis and the Les Echos-Le Parisien…
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SEO
How did content “work” for Agicap? A case study of SEO B2B
+1021% traffic from search engines, +200% recurring revenue (MRR): find out how the French fintech…
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Plain Language
Plain language principles: how to make B2B communication more convincing!
Short sentences, few words and no repetitive ideas is just the beginning. But it is…
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Content writing
How to create a pitch deck: sell them an antibiotic, not a vitamin!
Are you in the process of raising funds or looking for potential investors? Creating a…
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Content writing
How to write an effective how to guide [+examples]
A well-designed guide is a valuable and sought-after form of content. Companies are realizing that,…
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Content writing
How to write a white paper: a complete guide with examples
What is a white paper and how to write one? Read our step-by-step guide, see…
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Content writing
How to write a case study?
A well-written case study works great for the B2B procurement process. Follow our checklist to…
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Content writing
How to create a brand’s tone of voice
It can be a challenge to define your brand’s communication language and tone. That’s why…
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